USAgain (PSA)

Design Goal

The goal of this project was to create a 30 second PSA for a non-profit organisation. This project was done in motion media class. Hence, the software used is After Effects. This project was art directed completely by me. We had to write the script, pick a voice over, and add music. 

Design Solution

I choose to work a PSA on USAgain. USAgain is a green non-profit enterprise that works to reduce textile waste by providing thousands of convenient locations across the US where you can recycle textiles anytime. By putting these textiles back in the use cycle, we conserve precious natural resources, prevent greenhouse gas emissions and save landfill space.

Design Concept

I used personification to tell the story from the clothes’ point of view. How would the clothes feel when they are brought home and thrown away without a second glance? I tested the script out and got useful feedback from people, some of which was positive and indicated that they seemed to understand the message and like the script.  A young teenage girl’s voice was chosen, because girls are more into shopping and buying clothes. The target audience would be women and girls, because research shows that women shop more then men. The ultimate aim of this PSA would be to empower women to make changes and to contribute and donate their old textiles.